The Yaad Luv campaign was executed by the United States-based marketing consultancy firm Trove Tourism Development Advisors. The campaign showcased Jamaica’s rich and diverse community-based tourism offerings through vibrant social media storytelling, radio, newspaper and bus wrap advertising, training in social media and digital marketing strategies, website creation and maintenance, search engine optimization, as well as the creation of a new website, www.yaadluv.com.

The Jamaica Social Investment Fund (JSIF) has underscored its commitment to supporting the agriculture sector.

This was reiterated by Project Manager, Daintyann Barrett Smith, during the opening reception for the inaugural Jamaica Agri-Business Investment Forum (JAIF), held on Wednesday (September 17) at the Montego Bay Convention Centre in St. James.