Jamaica’s ‘Yaad Luv’ campaign wins City Nation Place Award for best communications strategy

The Yaad Luv campaign was executed by the United States-based marketing consultancy firm Trove Tourism Development Advisors. The campaign showcased Jamaica’s rich and diverse community-based tourism offerings through vibrant social media storytelling, radio, newspaper and bus wrap advertising, training in social media and digital marketing strategies, website creation and maintenance, search engine optimization, as well as the creation of a new website, www.yaadluv.com.