The Rural Economic Development Initiative (R.E.D.I)

 On September 3, 2009 the World Bank Board gave its approval for a US$15 million loan to the  to fund the Implementation Phase of the REDI Project. Subsequent to this approval, the Government of Jamaica, the World Bank and the  Jamaica Social Investment Fund signed the Project and Loan Agreements on November 2, 2009 in Washington D.C.

The Rural Economic Development Initiative (REDI) project, which began in January 2010, aims to improve market access for micro and small-scale rural agricultural producers and tourism projects. The overall objective of REDI is to reduce rural poverty by increasing the earning potential of rural communities. This will be facilitated specifically through the enhancement and development of agricultural supply chain linkages and community based tourism initiatives.
REDI has been divided into Preparation and Implementation Phases. The project is currently in the Preparation Phase, which is being funded by a grant of US$500,000 from the Japanese Policy and Human Resource Development (PHRD) Fund. Activities being conducted in this phase include:
  • Assessment of community based tourism projects in pre-selected parishes
  • Supply analysis of selected crops in St. Elizabeth, St. Ann and St. James
  • Market Analysis to understand the nature, volume and trends of agri-food demand in Jamaica
  • Feasibility study of pilot community sub-projects that have the potential to be financed and scaled up under the National Community Development Project -II's implementation phase
  • Development of a Social and Environmental safeguards manual

The Rural Economic Development Initiative (REDI) aims to improve market access formicro and small-scale rural agricultural producers and tourism product and service providers by:

  • Facilitating the strengthening of the supply chain linkages between the agricultural sector and end users in processing, the tourism sector, fast food chains, restaurants and supermarkets.
  • Supporting the development of community based tourism as a viable option and opportunity for economic investment.
  • Strengthening the capacity of rural groups to be able to plan and implement income- generating projects.
  • Ensuring greater sustainability of rural development through inter agency collaboration.

REDI - Project Components

REDI will provide financial and technical support through grants for eligible projects in two components:
Component 1 -
Agriculture and Rural Tourism Projects
Type A:  Small-scale revenue generating activities by rural enterprises  (maximum grant funding US$50,000.00).
Type B: Investments in critical small-scale public infrastructure (maximum grant funding US$200,000.00)


Examples of  Potential Component 1 Projects


  • On-farm investments in innovations e.g.; green houses, breeding stock improvement, introduction of new crops and varieties and un-seasonal production methods.
  • Improvement of infrastructure e.g.; public markets, abbatoirs, storage sheds, fish cleaning and filleting facilities and equipment.
  • Technological enhancements to improve productivity e.g drying equipment and drip irrigation.
  • Provide training in production, marketing, business and financial management, disaster mitigation and recovery, among others.          


  • Investments in promotional strategies that will improve competitiveness example: developing communications materials such as brochures
  • Infrastructure development example; visitor and information centers, museums, public restroom facilities.
  • Provide training in marketing, business and financial management, disaster mitigation and recovery, among others.

Component 2:
Implementation of  Technical Assistance and Capacity Building fornational organizations e.g. RADA, TPDCo, JAS, Chambers of Commerce, Parish Council, NGOs and other institutions linked to agriculture and rural tourism to provide support for REDI projects.

Groups of persons who are engaged in existing or new enterprises that are legally registered as a Cooperative, Benevolent or Friendly Society or groups sponsored by a NGO or community organization. These include:

  • Rural Tourism, Agricultural Producer and Agro-processing groups  comprised of a minimum 10 persons
  • Groups in agriculture and /or rural tourism operating at the small and micro-enterprise level with the most significant potential to deliver economic benefits.
  • New and existing micro or small business groups in agriculture and /or rural tourism with an asset base (excluding land and buildings) not exceeding the equivalent of US$10,000.00 – US$100,000.00 and an annual turnover of less than the equivalent of US$125,000.00. 


  1. Organize a group of no less than ten persons – Become a legally registered Cooperative, Benevolent or Friendly Society  by registering with the  Department of Cooperatives and Friendly Society. If you are already registered, then you are on your way!
  2. Have a viable business idea in agriculture and / or rural tourism that supports income generation and employment creation.
  3. Apply to JSIF – Obtain an application form from the JSIF office at 1c-1f Pawsey Road, Kingston 5, the JSIF website, RADA Parish Offices, or TPDCo Regional Offices.