JSIF launches community tourism boot camp

Executive director of the Tourism Product Development Company Limited (TPDCo), Dennis Hickey, gives the keynote address during the launch of the Jamaica Social Investment Fund's (JSIF) Rural Economic Development Initiative boot-camp, at the Sunset Beach Resort and Spa in Montego Bay.
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The Jamaica Social Investment Fund (JSIF) has provided tourism stakeholders with an opportunity to learn the benefits of community-based tourism through yesterday's launch of its three-day Rural Economic Development Initiative (REDI) boot camp at the Sunset Beach Resort in Montego Bay, St James.
The objectives of the boot camp, which will run until Sunday, include the promotion of mechanisms that will provide healthy interaction opportunities for visitors and locals within their communities; marketing and mentoring support for local tourism interests; and the preservation and enhancement of local culture as well as natural and man-made tourist resources.