Page 123 - JSIF Magazine Approved-v2-web4

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According to Mann (2001), “Community-based tourism is Jamaica Social Investment Fund continues to fulfil its
tourism that consults, involves and benefits a local community, mandate of ‘investing for community development, through
especially in the context of rural villages in developing countries the empowerment of ordinary community members to
and indigenous peoples.” The concept of ‘Community-Based become more self-reliant and participate in a slice of the highly
Tourism’ (CBT) is a new phenomenon that seeks to foster competitive Brand Jamaica market.
opportunities at the local community level that empower
entrepreneurs wishing to participate more meaningfully in
the tourism sector. This may range from establishing bed
and breakfast accommodation packages, to creating income-
generating opportunities and experiences for residents and
potential visitors. Community-based tourism also facilitates
the integration of the tourism product into communities.

The implementation of the Jamaica Community Experiences
has enormously enhanced the sightseeing experiences of
visitors to Jamaica

JSIF is undoubtedly the primary funding and implementation A group of tourists enjoying a community tourism experience.
arm of the Government that caters to various community
development and poverty alleviation programmes. The

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