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Executive Director of the Tourism Product Development Company (TPDCo) Ltd, Dennis Hickey (at podium), addressing participants in the Jamaica Social Investment Fund (JSIF) sponsored boot camp for community-based tourism groups at the Sunset Beach Resort and Spa in Montego Bay, St James, last Thursday. Some eight groups drawn from across the island participated in the four-day camp. Others pictured are tourism specialist and chairperson of the function, Beverley Stewart (left), and Loy Malcolm, general manager for project management at JSIF.
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EXECUTIVE Director of the Tourism Product Development Company Limited (TPDCo), Dennis Hickey, has urged communities to identify niche products and offerings in their areas and get involved in community-based tourism in order to reap attractive economic gains.
"Notwithstanding the challenges (faced by some, if not all communities) there are many opportunities and communities must recognise the gold mine on which they are sitting. Communities must seek to package and sell what is unique to the area, be it cuisine, trails, ecosystems, an event, culture or heritage," Hickey encouraged.